How to Increase Income from Short-Term Rentals: Trends for 2025

Short-term rental is one of the fastest-growing sectors in the real estate industry and a significant part of the tourism sector. Operating at the intersection of these two industries, keeping up with changes, trends, and meeting customer expectations is a major challenge.

Over the past few years, short-term rentals have gained immense popularity among both property owners and travelers worldwide. While large hotels struggle with an excess of vacant rooms despite offering attractive deals, short-term rental properties often have waiting lists. Why is this happening? It all comes down to evolving trends. Tourists are now looking for something entirely different than before. They value comfort, but also peace, privacy, and a “home-like atmosphere.” Hotels cannot provide this experience, and although competition in the market is fierce, property owners have a wide range of tools and strategies to help them stand out and maximize their profits.

In 2025, some of the most important trends that will dominate the short-term rental market include dynamic pricing, the introduction of premium services, and the optimization of marketing and property management through modern applications such as BedBooking. Let’s explore how these trends can help increase revenue and what specific actions should be taken.

Dynamic Pricing: The Key to Maximizing Profits

Dynamic pricing is a strategy that allows rental rates to be flexibly adjusted based on changing market conditions. While this method has been used in the hotel industry for years, it has only recently gained popularity in the short-term rental market. In 2025, this strategy will play an even greater role.

Why Is Dynamic Pricing Important?

Short-term rental prices are influenced by numerous factors such as seasonality, demand, local events, and market competition. A fixed pricing model may prevent property owners from fully capitalizing on their assets. On the other hand, a flexible pricing approach allows for optimal rate adjustments based on current market conditions. Specifically:

• Seasonality: Prices can be set higher during peak tourist seasons (e.g., holidays, summer vacations) and lower during off-peak times. Property owners can align their pricing with demand forecasts.
• Special Events: Prices can surge during major events such as concerts, festivals, or conferences. Automatically adjusting rates during these periods helps maximize revenue.
• Competition: Monitoring the prices of competing properties allows owners to adjust their rates to remain competitive while ensuring optimal profitability.

How to Implement Dynamic Pricing?

To successfully implement dynamic pricing, it’s worth using tools that automatically adjust rates based on available data. One such tool is BedBooking, which offers an automated pricing feature based on seasonality, local events, and competitive price analysis. This allows property owners to easily monitor the market and adjust their pricing according to real-time conditions.

Premium Services: A New Way to Stand Out

Another significant trend in short-term rentals for 2025 will be the introduction of premium services. With increasing competition, property owners will need to offer additional services that distinguish their listings and attract guests looking for more than just accommodation—they seek unique experiences.

Which Premium Services Are Worth Introducing?

• On-Demand Cleaning: One of the increasingly popular services is the ability to request cleaning during a stay. For many guests, especially those planning longer visits, the convenience of a clean apartment or house during their vacation is a major advantage.
• Organizing Extra Activities: Arranging local attractions for guests, such as guided tours, wine tastings, event tickets, or wellness sessions, can appeal to travelers seeking unique experiences. Property owners can collaborate with local transport providers, restaurants, travel agencies, or event organizers to offer more than just a place to stay.
• Transportation Services: Offering transportation options such as airport transfers, bike rentals, car rentals, or scooter rentals can attract guests looking for convenience and time savings.
• Personalized Stays: Providing personalized experiences, such as adjusting the property’s amenities to guests’ preferences (e.g., pillow types, welcome wine) or assisting in organizing special occasions (e.g., birthdays, anniversaries), can significantly enhance guest satisfaction.

Benefits of Premium Services

• Increased Revenue: Premium services can serve as an additional source of income, especially when offered at an extra charge.
• Positive Reviews: Guests who receive exceptional service and additional offerings are more likely to leave positive reviews, which in turn can attract new customers.
• Guest Loyalty: Offering premium services makes guests feel special, increasing the chances of repeat visits and recommendations to others.

Marketing Optimization: How to Reach More Guests?

Effective marketing is key to attracting new guests and maintaining high occupancy rates. In 2025, short-term rental marketing will require the use of modern tools and strategies.

Personalized Guest Communication

Personalizing communication with guests is one of the most important marketing trends. With tools like BedBooking, property owners can tailor messages sent to guests, such as booking confirmations, stay reminders, or special offers. This approach makes guests feel more valued and increases the likelihood of securing bookings.

SEO and Content Marketing

Optimizing a website for search engines (SEO) is essential to standing out from the competition. A strong content marketing strategy—including publishing valuable content related to travel, local attractions, and guest tips—can improve visibility in search results and attract more visitors.

Leveraging Social Media

Social media remains one of the most effective ways to reach new guests. Regularly posting engaging photos, videos of the property, guest stories, and information about promotions and premium services can capture the attention of potential customers. Platforms like Instagram, Facebook, and TikTok are especially popular among younger travelers and can significantly boost engagement.

Collaborating with Influencers and Bloggers

Influencer marketing is another powerful way to expand reach and attract new audiences. Partnering with travel influencers who can showcase your property to their followers can help attract more guests and build trust in your offering.

Rental Management with Apps: Automation and Time Savings

Short-term rental property owners are increasingly using rental management applications that help organize work, save time, and eliminate errors. BedBooking is one of the tools that makes life easier for accommodation property owners, offering features such as:

• Synchronization with booking platforms: BedBooking automatically updates room availability on popular platforms like Airbnb, Booking.com, and Expedia.
• Automated reminders and guest communication: The app enables sending messages to guests, saving time and ensuring smooth communication.
• Data analysis and reporting: With reporting features, owners can easily track their revenue, rentals, and analyze data on bookings and guests.

We hope that our article has shown you that in 2025, the key to increasing short-term rental income will be the use of modern tools and strategies that allow for maximizing profits and standing out from the competition. Dynamic pricing, the introduction of premium services, and the optimization of marketing and rental management using applications like BedBooking are the most important trends that will help property owners achieve success.

With the right actions, short-term rental property owners can expect higher revenue, more loyal guests, and positive reviews that attract new customers.

1. What trends will dominate short-term rentals in 2025?

In 2025, the key trends in short-term rentals include dynamic pricing, the introduction of premium services such as on-demand cleaning and organizing tourist attractions, and the optimization of marketing and rental management with modern applications like BedBooking. These trends help property owners stand out from the competition and maximize their income.

2. What is dynamic pricing, and how can it help increase short-term rental income?

Dynamic pricing is a strategy that allows rental rates to be flexibly adjusted to changing market conditions, such as seasonality, local events, or competition. This enables property owners to maximize their income by setting higher prices during high-demand periods (e.g., holidays or special events) and lower prices during low-demand times. Applications like BedBooking offer an automated pricing feature, making it easier to implement this strategy.

3. What premium services should be added to a short-term rental offer in 2025?

In 2025, it is worth introducing premium services that will distinguish the property from the competition. Examples of premium services include: On-demand cleaning, organizing tourist attractions (e.g., guided tours, tastings), airport transfers, bike, or scooter rentals, personalized stay (e.g., welcome wine, customized property amenities for guest preferences). These services can attract guests looking for unique experiences and positively impact their loyalty.

4. What are the benefits of introducing premium services in short-term rentals?

Introducing premium services comes with many benefits. Firstly, they can be an additional source of income, especially if offered for an extra fee. Secondly, guests who receive exceptional service are more likely to leave positive reviews, which in turn can attract new customers.

5. What applications help optimize marketing and short-term rental management?

Applications like BedBooking offer a range of features that facilitate marketing and property management in short-term rentals. With them, property owners can synchronize room availability with booking platforms (e.g., Airbnb, Booking.com), send automated reminders to guests, analyze data on bookings and revenue, adjust prices based on demand. Such tools help save time and increase rental management efficiency.